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Video consumption is booming, and brands need to catch up. With more than 70% of internet users watching videos online every week, it's evident that people are shifting from text and image-based content to video content. This offers excellent marketing opportunities for brands.
If you haven't already implemented video marketing in your marketing strategy, now is the time. You can use videos everywhere - landing pages, emails, and YouTube. You can also create video ads and promote them on platforms like Instagram, Facebook, and Facebook.
Why Does Your Business Need Video Marketing Services?
It goes without saying that video is more engaging than text or static images. By using video, you can drive more engagement and give a massive boost to your marketing efforts. Here's why you should use video marketing services in India.
- Higher Conversions: Adding a video on a landing page can boost conversions by 80%. If your landing page consists of images and text only, including a video can help you convert more leads to customers. You can also use videos to explain complex concepts in a simple manner.
- Excellent for Email Marketing: If your email list subscribers are opting out of the list, try including videos in your emails. Videos in email can reduce your unsubscribe rate and increase your click-through-rate by more than 200%.
- Search Engine Benefits: Search engines admire video for two reasons. First, YouTube is the second-largest search engine in the world. And second, it's owned by Google. So, if you use YouTube for your content marketing campaigns, you’ll likely outrank other websites.
- More Social Shares: How many times have you seen a video go viral? Plenty, right? Now, how many viral images can you think of? Probably none apart from a few celebrity leaks. Videos get more shares, and thus, more reach and exposure. If you want to grow your brand on social media, video marketing can be a helpful tool.
