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Reputation Management

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Become popular and Respected Among your Customers

The success of your brand, product, or service depends entirely on the story and message you convey with it. ORM helps you tell the best story about your brand or product without any obstacles.

Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.

Why Does Your Business Need Reputation Management?

Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.

Online reputation management involves:

  • Review Generation
  • Reputation Monitoring
  • Review Marketing
  • Online Reputation Repair
  • Survey campaign management
  • Social media follower growth service

Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.

Services at Toshi Infotech

How We Can Help You

  • We help your business thrive in today's competitive landscape. We take your business online by setting up ecommerce stores, expanding your reach beyond your physical location. This opens up new revenue streams and allows for 24/7 sales.
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Stay on Top Brand Mentions and Search Results

Why Your Business Needs Online Reputation Management

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Appeal to High-Intent Prospects

Customers are constantly evaluating their options. Approximately 97 percent of consumers. Read More

Customers are constantly evaluating their options. Approximately 97 percent of consumers report that business reviews influence their purchasing decisions. In a similar vein, 95 percent of travelers read online reviews before booking accommodation. Internet reputation management involves review monitoring and reputation management, which allow you to amplify your positive business reviews across online platforms and position them in front of your target audience.

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Generate Positive Business Reviews

According to statistics, 92 percent of online users don't trust a brand without online reviews. Read More

According to statistics, 92 percent of online users don't trust a brand without online reviews. What's more, 23 percent said they have difficulty making a purchase decision when there are no product reviews. A reputation manager ensures your business has a steady flow of verified online reviews to guide your customers buying process. A reputation management firm also uses advanced reputation management software to build your review generation strategy and get honest online reviews from satisfied customers.

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Attract High-Performing Employees

Your team plays a crucial role in keeping your business alive and thriving. As such, Read More

Your team plays a crucial role in keeping your business alive and thriving. As such, you must ensure employee satisfaction is one of your top priorities. Internet reputation management allows you to measure employee engagement and experience and gather actionable insights to further improve your staff retention and acquisition strategies. Statistics show 69 percent of applicants would reject a job offer from a company with a negative reputation online. To attract the right candidates and grow your team, you need to invest in a reputation management service focused on your holistic growth.

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Improve Your Bottom Line

No matter if you own an eCommerce store, multi-location company or a. Read More

No matter if you own an eCommerce store, multi-location company or a brick-and-mortar business, you need web reputation management to protect your brand image and drum up new business. A Spiegel Research Center study found that online reviews increase conversions by 270 percent. Moreover, business reviews ramp up conversion rates of higher-priced products by up to 380 percent. With search engine reputation management, you can build better relationships with your prospects and maximize the multitude interaction channels to convert them into paying customers.

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Boost Your SEO Efforts

SEO reputation management is an excellent way to create awareness about your brand, amplify. Read More

SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.

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Increase Your Customer Lifetime Value (CLV) and Loyalty

Selling to existing clients is 6-7 times cheaper compared Read More

Selling to existing clients is 6-7 times cheaper compared to generating new customers. However, one of the biggest challenges that companies face today is keeping existing customers happy over the long-term. Brand reputation management offers a unique way to promote brand transparency and build trust with your clients. Reputation management agencies leverage both positive and negative online reviews to showcase your commitment to customer satisfaction and build stronger client relationships.

Most Popular Questions

Online Reputation Management (ORM) is the practice of monitoring, influencing, and managing your online presence and reputation. It's essential because your online image can significantly impact your business or personal life. A positive reputation can attract customers and opportunities, while a negative one can harm your brand or personal credibility.

We use various strategies, such as content creation, online review management, social media monitoring, and search engine optimization (SEO), to promote positive content and suppress negative information. It is a multi pronged approach that involves content development, SEO writing, content submission and distribution, responding to negative comments or reviews and more. Our efforts are focussed on protecting and enhancing your online image and mitigating the impact of harmful content or reviews.

We cannot remove content from the internet, especially if it's legitimate and not in violation of any laws or website policies. However, we surely can make efforts to push down negative content in search engine results and keep them out of the first page. Making such nuisance content less visible by drowning it in more impactful, new and positive content is the best strategy to counter threats to the reputation of your brand or business online.

The timeline for ORM results varies based on the extent of the reputation issue and the strategies employed. You may start seeing some improvements within a few weeks, but significant and stable results usually take a minimum of six months to a year.

We typically cover a wide range of online platforms, including search engines, social media platforms, review sites, forums, and news websites etc. We monitor and manage your online presence across these platforms on an ongoing basis to ensure that we are able to identify issues before they become a crisis.

First of all, we respond to all positive and negative reviews and comments professionally. We maim to engage with reviewers and find out if there is a way to address their genuine concerns. We also encourage and collect positive reviews for your brand or business from your clients so that we literally drown any negativity in a huge wave of positivity.

Yes, indeed! With our CEO being from a traditional PR background, we do have crisis management capability and experience. This premium service is available to brands and businesses facing any reputational or existential crisis that may include any sudden reputation issues, such as public relations crises, acidents, scandals, negative news articles, or viral negative content.

The cost of ORM services varies on a case-to-case basis and depends upon the complexity of the reputation issue, and the strategies and tactics required to be implemented. Often, it is project based fees charged for a limited time period time, ranging from a few weeks to a few months.

Yes, indeed. We have several case studies of successful ORM campaigns, which we conducted for clients in the past. They sure can help you assess our ORM expertise and track record. We'd be happy to share the case studies with you on request. However, please note that to maintain client privacy, the names of people or organisations involved may be redacted. Please get in touch with us for the same through our contact form.

We have very strict policies and practices in place to protect your personal and sensitive information. In fact, ORM and Crisis Management are the two services that our Senior Management Team personally takes care of. We honour all NDAs signed with our clients and adhere to prevailing privacy regulations and only use secure methods for data handling and storage.