What is Social Media Marketing?
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
With more than 3.5 billion users, almost 40% of the world's population is on social media. Every day, new platforms emerge and offer unique opportunities for branding, marketing, and business development. With such broad scope and endless ways to reach your target audience, social media marketing is certainly something you shouldn't overlook
Why Does Your Business Need Social Media Marketing?
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
- Brand Awareness: If your brand have a strong presence on social media then social media can boost your brand awareness. Both your existing and potential customers can easily find you without wandering on search engines. And with SEO becoming more competitive than ever, social media offers excellent opportunities to get new eyeballs and attention.
- More Website Traffic: Social media is one of the best sources for increasing website traffic. SEO is getting competitive, and getting website traffic through SEO only isn't effective. By sharing your website content and posts with your social media followers, you can increase traffic to your website.
- Customer Support: Platforms like Twitter are excellent channels for customer support. You can interact with your customers on these platforms and ask them for feedback. You can also accept customer queries and resolve them promptly for a better customer experience.
Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube, to introduce a brand, grab people's attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.
